The summer is not far way and the retail industry is ready to see what 2019 will bring. This past Christmas was recognized as one of the slowest season amongst millennials. Amazon still remains king in the shopping world as brands are launching creative campaigns to maintain their customer relations.
Compound Films planned to launch a spring campaign on social media in the month of February but was rescheduled to May 1st. They will be in California to capture the cool breezy beach and recruit acting talent. Their last campaign success with Macy’s earned them an opportunity with retailers like PacSun.
The retail industry is highly interested in influencer marketing as opposed to traditional marketing. When the economy is good, you can make things shiny and let it sell itself. In bad economies, we must think outside the box to communicate intrinsic value to the consumer.